Jen's Favorites
Every practitioner has a shortlist. Jen's Favorites is the personal shortlist of naturopath Jennifer Bellinfante, drawn from more than twenty years of consultations and what she reaches for in her own routine. It spans daily foundations such as magnesium, which helps maintain proper muscle function, and omega-3s for the maintenance of good health, along with electrolytes for hydration, collagen that helps maintain healthy skin and liposomal vitamin C, an antioxidant that helps maintain immune function.
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Products earn a place here the same way they earn a place on the shelf: practitioner-grade quality, a Health Canada Natural Product Number (NPN), forms that absorb well and brands that publish third-party testing where they state it. Jen also weighs taste, convenience and how likely a client is to keep taking something for months, because the best supplement is the one you actually use.
Brands that appear most often include ATP Lab, NFH and Cymbiotika. Best sellers from the list are NFH Magnesium SAP, ATP Lab Electrolytes XL and ATP Lab Total Radiance Collagen. Many make easy gifts for the health-minded people in your life.
Not sure where to start? Book a consultation with one of our naturopaths.
Frequently asked questions
Who is Jen?
Jennifer Bellinfante is one of our naturopaths and a founding member of the team. She reviews new products before they reach the shelf and leads many of our seminars and resources, which is why clients often ask what she takes herself. This collection is her answer.
Is this list right for me?
It is a starting point, not a prescription. Most items are daily foundations that suit many adults, but the right choice still depends on your diet, medications and goals. A short consultation can confirm which favourites fit your routine.
How often does the list change?
Jen revisits it a few times a year as new formulas arrive and seasons change. Core staples such as magnesium and omega-3s stay; seasonal or newly reviewed products rotate in and out, so the collection is worth checking back on.